Did you ever consider that people might resist,
not because they don't buy into the change,
but because they have too many changes to make?
If you don't know who might resist and why, you can't address their issues.
R = q/r
What if?
The Results (R) of a change
are equal to the quality of your solution (q)
divided by people’s resistance (r)
to the change.

ECM focuses on reducing the resistance (r) so that you get improved results.

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